Yes! I've just discovered the joys of using AI to brainstorm. I used to brainstorm with Google's help and this feels like an advanced version of that. I use prompts like: Give me the objections people might have to.... and what would a before and after of this look like. Sometimes I ask it to think up a long list of random ideas and then I shape and combine and take those ideas further. It feels like playing a game with my useful AI friend.